The ratio of honor and business reputation
Among other characteristics of intangible benefits, they distinguish an independent value for their bearer, a general focus on ensuring the existence of an individual. For the objects of intangible benefits studied by us, self-enrichment is expressed in the creation of a prerequisite to increase benefits, subject to the further conscientious behavior of its bearer, the originality of existence and an independent nature of perception, for intangible benefits of individuals — belonging to a citizen from birth or by virtue of law. Note that all the above features are reflected in the legal nature of business reputation. However, in the application to it, the existence of a number of general theoretical foundations of intangible goods does not seem obvious (we are talking about the inalienability and immeasurably of business reputation). Indeed, is a business reputation so inalienable if the effect of its advantages can be transferred to use for a profit (for a fee) in the